Our Story
The Origin of Bluceira - A Reflection on Aging
Bluceira was born from personal experiences as both founders, Amelie and Antonie watched their parents grow older, they witnessed a quiet surrender to the idea that aging meant fading, that the best had already passed. It was saddening, and led them to question how aging is viewed, and how society perceives and cares for its elders.
Discovering the blue zones and Ericeira
In August 2022, over dinner with a Portuguese friend writing about longevity, Amelie and Antonie learned about the blue zones—regions where people live longer, healthier lives. Soon after, they discovered Ericeira, a charming coastal town in Portugal. Drawn to its picturesque harbor, dramatic cliffs, and rich mix of cultures, they knew it was perfect for their project. Bluceira was born, merging the spirit of the blue zones with Ericeira’s beauty.
Meet Amélie and Antonie
Two lifelong friends, one shared vision. Amélie and Antonie met in kindergarten, where their first entrepreneurial dream took shape: opening a patisserie to enjoy their own sweetcreations. Decades later—after lives filled with travel, family, and rich professional experiences—they’ve reunited to bring a meaningful, people-centered project to life.
What binds them goes far beyond friendship. Both women grew up in warm families, shaped by curiosity, adaptability, and an instinct to care for others. Between them, they have called dozens of places home, from Argentina to Australia, Mexico to the Mediterranean, carrying with them an unwavering belief in warmth, connection, and the value of shared moments. Family has always been at the heart of their journeys. Whether creating a vibrant, open household full of personality and play, or discovering new dimensions of a 3 generations nest under the same roof, Amélie and Antonie experience the power of relationships across generations.
With backgrounds in communication, hospitality, education, and event planning, both have spent years designing experiences that bring people together. They have managed teams, hosted strangers like friends, and built communities rooted in joy, empathy, and inclusion. Now, with Bluecira, they are channeling that spirit into a new chapter, one that celebrates aging as a time not of decline, but of connection, positivity, and continued growth.
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